Here at The Web Studio we are so focused on helping local businesses we often neglect to share our own successes. All to often we get caught up in the day to day work. In writing this news / testimonial article I realised that I have not posted anything new for over two years!
This has now changed as yesterday The Web Studio received a very kind testimonial from a local Altrincham dance studio, June Rendell Academy of Dance - www.junerendell.co.uk
“We selected to have our new website created by the web studio due to the fact they are a local company who offer affordable web design packages for small businesses like ours. The process of creating our new website was exceedingly quick and smooth. Resulting in us now having a wonderful new website that is simple for us to use, edit and update as we please. In the near future, we plan to work more with the web studio to help us re-launch our overall brand with a refreshing new logo for 2017.” – June Rendell Dance.
The website is one of our Starter Plus Packages at just £250+VAT. There's no long term contract and the site is fully responsive.
We really have enjoyed working with the team at June Rendell and lookforward to helping them with their logo and re-launch.
If you would like any information on our range of products or services please contact David Bellin on 0161 883 0308.
Altrincham & Sale Chamber of Commerce Business Awards 2014
On 16th October the Cresta Court hotel will play host to this prestigious business awards evening, now in its third year.
The Web Studio is pleased to be sponsoring the award for best ‘Provider of Professional Services’. The businesses shortlisted in this category are UK International Lawyers, and Slater Heelis.
As well as sponsoring the above award, The Web Studio is also one of twelve partners in Start Up Business Services (Altrincham) shortlisted in the category ‘Start Up Business of the Year’.
Whatever the outcome, it is going to be a fantastic night with local businesses having the opportunity to receive recognition for their hard work.
It’s such a simple question but before you ask it are you really ready for the answer?
There is a distinct chance that the answer might be brutally harsh and not exactly what you would wish to hear. Then again it could be that you’re after self-adulation or some other kind of accolade.
Consider these three questions:
- Does it matter what your website looks like?
- Should you believe what you hear?
- Is there anything you can do?
Yes is the simple answer. Looks count – so of course it matters what your website says about you and your business. Is the message your website portrays correct?
Consider congruence. Yes I know it’s a big 'grown up' word but is your website suitable for its intended purpose or the demographic it’s aimed at? If you are aiming to sell or promote high end products and services to clients with more disposable income, then your website should look suitably professional with a well thought out structure, with a high quality look and feel. At the other end of the spectrum - a cheap looking, perhaps homemade, poor excuse for a website is unlikely to engage the same intended audience. But looks aren’t always everything.
Quite often your actual clients, perhaps even close family and friends, will compliment you on your website – but they’re not the ones who necessarily matter! They might be basing their feedback on their relationship with you and / or your business. If that relationship is strong, they might feel duty bound not to insult your site, or perhaps find it difficult to say what they really think. If you already have them as a client your site may simply be immaterial as to whether or not they continue using your product or service.
So go back to basics and ask yourself if your website is doing what you intended it to do! Don’t forget that the initial requirement may have changed – and if it has, has your website?
It is often pointless simply having a pretty website if it does not deliver. Similarly a website can be less attractive and un-inviting yet works. More often this is due to having strong, relevant content. Though again it’s worth considering whether your site works for you’re existing client base rather than having the ability to grow it! Still think that compliments from your existing customers are 100% relevant?
So what can you do? I would suggest you try to get an independent review. Though please remember that not all web designers we’re created equal. Just because one does not like your existing site does not mean it’s time for a re-design. Hopefully your web designer will ask the right questions. These are: what do you want your website to do? What are your core products and services? What do you want visitors to your site to do next? The answers to these and similar questions can help determine if your site is suitable or not for it’s intended purpose – it’s personal choice as to what is considered ugly.
The Web Studio will ask leading questions such as these. In fact we don’t believe we can offer an accurate review until we know purpose of your website. So go back and consider these questions and if you would like our assistance then please get in touch and put us to the test.
If we can help your business we will, but if we don’t feel we can – we will kindly steer you in the right direction.
The truth is not always kind – but it is most certainly relevant to the success of your business.
The Web Studio
0161 883 0308
The Web Studio loves a challenge and that is certainly what we had with one of our more recent clients.
We have just helped get the Bright Sky Films production agency website live with two days notice. Whilst we have been working with our client for a short while we only received the instruction that they wanted a show reel playing behind their new website and that it needed to be made live by tonight for a presentation they were holding.
Whilst there is not a great deal of content on the website right now, the website is still built on our amazing CMS (Content Management System). So as and when Bright Sky Films are ready they will be able to change the video and add content whenever they wish.
What we are also proud of is that the page will resize to whatever screen it is being shown on. It also looks great on a tablet or mobile device.
If you have a project we can help with or would like a little more impact from your website then we are always available to offer some advice.
Follow us on Twitter @TheWebStudio
The Web Studio
0161 883 0308
Not a builder, builder. A website builder!
These days it’s so easy to get hood winked in to thinking that online do-it-yourself website builders, that only cost a few pounds a month, will work for you and your start-up business.
The harsh reality is that you will probably create a website that fails to deliver. It can also be painful to admit you’ve wasted hours of your precious time, especially when it could have been put to more productive use: such as finding some business clients – you know, the ones that pay the bills!
Further down the line, assuming you’ve got past the self-adulation of creating your new website, you realise the site you just made looks cheap, homemade and doesn’t do half the things you wanted it to in the first place. Just how many hours did it take you? What is your time worth?
Our recommendation is quite simple – let someone who really knows what they are doing build your website. And by ‘really knows’ I mean someone who understands start-ups and small businesses. Choose a company who will offer practical advice along the way. Your website is only one cog in the structure of your business, albeit a very important one! Get it right and you should reap the benefits. Get it wrong and you might find that success is further away than you’d hoped!
However, you need to be careful to make sure that you don’t fall into the next trap. Just because a web designer shows you a pretty website they built for someone else, it does not mean they have the first clue on building a site that’s right for you and your business. You might like to read a previous article we wrote: My website looks great but!
Building your first website does not need to be a difficult or overly expensive experience. Ask yourself some simple questions to determine the information you need to convey and have your chosen designer work the answers into your sites design and structure:
- What am I offering - is it a product or a service?
- Who am I offering it to - who is your target Audience?
- Where am I offering it - is there a specific geographic location?
- What do I want to happen next – should your potential clients call you, fill in a form etc.?
- What is my unique selling point – why should they chose you over your competition?
If you have not thought about any of these questions and your web design team are ready to begin the design then I would argue that they are not really interested in the success of your business, just your money!
Is this harsh? Perhaps. But it’s your business, your investment. If the future of your business is about getting your message right, and delivering it in the most efficient way, then take the time to make an informed decision. Too many people go with the first web designer they meet. The benefits of speaking to two or three designers will help you understand your own requirement much better and potentially help you to make a more informed decision.
The Web Studio is here to offer such help. All you need to do is get in touch!
If your business succeeds, so will ours – that’s our belief.
The Web Studio
0161 883 0308
Sound familiar to you?
Anyone can build you a website but did you really know what you were getting?
There is one important question that is often neglected by website designers. And the end result of which is often a great looking websites that doesn’t deliver on the initial requirement.
And the question is: What do you want your website to do?
It’s not a trick question, or designed to catch a business out - it’s a genuine, need to know, question.
Let me explain why. You run a small business and everyone tells you that you need to have a website. Great, you go to the first website company you find and place your order. Which often happens after seeing some impressive, great looking, designs that impressed you. But that’s not enough!
Before you make your decision on who to go with you should have been asked - what do you want a website to do? There are many possible answers and sometimes it’s necessary to help a business reach the actual answer that is best for them. Often because they have not considered the question or even appreciated that there the answer can have a massive effect on the success of the website!
A business may want the website to simply show that they are a legitimate business, or perhaps to be used as an e-commerce tool to sell products directly. Alternatively they might require it for lead generation - where they encourage visitors to pick up the phone and call them or complete an online form.
So once you’ve figured out the purpose of your website you need to take it one step further and decide what outcome you’d like to have happen, when someone lands on your site. Do you want them to read your testimonials? Do you want them to download a booking form? Do you want them to pick up the phone and call you? What call to action needs to be in place on your website.
If your desire is for them to call you - is your phone number is a clear and obvious place. Are you inviting them to call or is your phone number on the contact page where they have to perform an action to get there?
Lastly, if you are expecting your website to appear on the first page of a Google search, you need to consider the content that goes on the page. Is it relevant, fresh and original? Have you thought about adding some video or additional links to your social media platforms?
All these additional questions are basic yet often get overlooked - and these are just some of the questions that your website designer should be asking you.
So if you have a pretty website that fails to deliver results - it might be time for a website review.
If The Webs Studio can be of any help - please do get in touch.
The Web Studio
0161 883 0308